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“This enables us to find out the complete choice-making system, observe the customer journey, and identify vital touchpoints like under no circumstances right before,” Durkan claims. “As an example, we use AI to conduct shade audits, key phrase analysis, and funnel assessments that expose insights into how audiences interact with information at different levels within their journey. This data used to just take days or weeks to research, but with AI, it’s almost instantaneous.
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